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	<title>Bushnell &#38; Bushnell Blog &#187; Viability of an Inn</title>
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		<title>Tax Time means Exit Strategy Time</title>
		<link>http://bushnellandbushnell.com/blog/2010/01/tax-time-means-exit-strategy-time/</link>
		<comments>http://bushnellandbushnell.com/blog/2010/01/tax-time-means-exit-strategy-time/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 15:55:58 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Financial Health of an Inn]]></category>
		<category><![CDATA[Inn Operations]]></category>
		<category><![CDATA[Viability of an Inn]]></category>

		<guid isPermaLink="false">http://bushnellandbushnell.com/blog/?p=348</guid>
		<description><![CDATA[Tax time is THE time to self-reflect on your exit strategy and its timing.]]></description>
			<content:encoded><![CDATA[<p>I hate this time of year when the thought of doing taxes pops into my mind several times a day, especially with all the reminders that bombard me.  H &amp; R Block commercials, 1099&#8217;s and statements arriving in the mail, commercials of the scams of companies that can reduce your tax burden with the IRS.  W-2&#8217;s showed up yesterday from my payroll service.  <strong>AAAACCHHH!</strong></p>
<p>But it is time to also self-reflect on an innkeeper&#8217;s plans to <span style="text-decoration: underline;">exit the Bed &amp; Breakfast scene</span> and understand the <strong>TIMING</strong> of that exit.  I have been a proponent of the <a href="http://www.bushnellandbushnell.com/articles.html?a=v&amp;i=3">5 Year Plan</a> to exiting the business, and the first 3 years is to ensure your taxes are <span style="text-decoration: underline;">clean and clear</span>.  When you are in the due diligence process, the buyer&#8217;s representatives and lender will want to see <span style="text-decoration: underline;">3 years of taxes</span>&#8230;and you will want them looking spiffy!</p>
<p>Marilyn and I were innkeepers and fully understand the emotional pull to reduce income taxes each year.  There is definitely the <a href="http://www.bushnellandbushnell.com/articles.html?a=v&amp;i=9"><em>temptation</em></a> to expense (instead of capitalize) that new roof or charge up some restaurant visits as inn Travel &amp; Entertainment expenses.  But if you plan on selling your inn within the next 5 years, there are <span style="text-decoration: underline;">preparations to be taken NOW</span> to ensure the selling price is what your property deserves.</p>
<p>It all boils down to <strong><span style="text-decoration: underline;"><em>increasing</em></span></strong> Net Operating Income.  The value of your business activity is based on how much NOI your inn&#8217;s performance delivers.  At the &#8220;rule-of-thumb&#8221; cap rate of 10%, a <strong>$10k</strong> <span style="text-decoration: underline;">increase</span> in NOI can result in a <strong>$100,000</strong> <span style="text-decoration: underline;">increase</span> in sale value.  Sacrificing a few short-term tax bucks for the big benefit is well worth the effort!</p>
<p>Here are a few ideas to improve your NOI:</p>
<ul>
<li><span style="text-decoration: underline;"><strong>Remove personal expenses</strong></span> from inn expenses, such as supplies and food</li>
<li>Report <strong><span style="text-decoration: underline;">all</span> </strong>revenues, including cash sales</li>
<li>Only pay yourself what you need&#8230;<span style="text-decoration: underline;">but have something in there</span>.  If there is no payroll included in the expense report, a lender will insert some, perhaps too much, and reduce NOI.</li>
<li>Consider whether you are <span style="text-decoration: underline;">overstaffed</span> and can reduce unnecessary payroll labor and associated withholding expenses.</li>
<li>Keep depreciation, income taxes, rent you pay yourself and other legitimate expenses <strong><span style="text-decoration: underline;">in</span></strong> your expense schedule to avoid a buyer&#8217;s lender from inserting too-high estimates.</li>
<li>Capitalize major renovations and equipment purchases rather than expense them.  Your accountant can help you with appropriate practices.</li>
<li>Of course, do NOT let your marketing practices falter.  Keep increasing Occupancy and ADR!</li>
</ul>
<p>I hate this time of year too.  But thinking ahead and keeping your financial records in order will grease the skids when it is time to exit the business.    Scott</p>
<p>Comments?  Do you have other NOI increasing ideas?</p>
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		<title>Viable Inn vs. Lifestyle Inn&#8230;a tough question</title>
		<link>http://bushnellandbushnell.com/blog/2009/08/viable-inn-vs-lifestyle-inn-a-tough-question/</link>
		<comments>http://bushnellandbushnell.com/blog/2009/08/viable-inn-vs-lifestyle-inn-a-tough-question/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 21:48:12 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Aspiring Innkeepers]]></category>
		<category><![CDATA[Inns and Innkeepers]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Viability of an Inn]]></category>

		<guid isPermaLink="false">http://bushnellandbushnell.com/blog/?p=258</guid>
		<description><![CDATA[Viability vs. a lifestyle inn is the first, and probably most important, element of the profile of the inn that is RIGHT for you.]]></description>
			<content:encoded><![CDATA[<p align="center"><span style="font-size: small;"><strong>Is a VIABLE Inn or a LIFESTYLE Inn Best for  you?</strong></span></p>
<div><span style="font-size: small;"> As an aspiring innkeeper, one of the more<strong><em> difficult</em></strong> decisions to be made  is <span style="text-decoration: underline;">viability vs. lifestyle</span>.  A viable inn, usually an inn with 8 or 9 guest  rooms or more, is one that has enough cash flow to pay not only the operating  expenses, but the debt service (mortgage) as well.  A lifestyle inn is usually a  smaller inn, perhaps even very busy and popular, but does not have enough cash flow to pay the mortgage.</span></div>
<div><span style="font-size: small;"><br />
</span></div>
<div style="text-align: center;"><strong><span style="font-size: small;">One Choice is Not BETTER than the other!  They BOTH can offer the Rewards of Inn Ownership!</span></strong></div>
<div style="text-align: center;"><strong><span style="font-size: small;">The BIG QUESTION becomes &#8220;Do You Need to Make Money?&#8221;</span></strong></div>
<div style="text-align: center;"><strong><span style="font-size: small;"><br />
</span></strong></div>
<div style="text-align: left;"><span style="text-decoration: underline;">If the answer is <strong>YES</strong></span>, then <span style="text-decoration: underline;">viability of an inn</span> becomes a priority for your search and part of your inn profile.</div>
<div style="text-align: left;"><span style="text-decoration: underline;">If the answer is <strong>NO</strong></span>, then a <span style="text-decoration: underline;">lifestyle inn</span> may be just the ticket&#8230;the joys of inn ownership at a smaller inn.</div>
<div style="text-align: left;"><span style="font-size: small;">Financial considerations for a lifestyle inn include the size of the down payment and whether there is outside resources to help pay the bills.  A smaller inn typically does not require much staffing which helps keep expenses down, and, if someone is working outside of the inn, the need to pay for health insurance and other corporate benefits may not pose a expense burden.  And the rewards can be very satisfying!  The inn may even make enough to pay the usual household bills (utilities, phone, food, insurance, etc.) and ease the pain of the mortgage.</span></div>
<div style="text-align: left;"><span style="font-size: small;"><br />
</span></div>
<div style="text-align: left;"><span style="font-size: small;"> A good example of a lifestyle inn  is <a href="http://www.limestoneinn.com/">The Limestone Inn</a>, currently for sale at $595,000.</span></div>
<div style="text-align: left;"><span style="font-size: small;">Located in <img class="alignright size-medium wp-image-261" title="The Limestone Inn" src="http://bushnellandbushnell.com/blog/wp-content/uploads/2009/08/Front-View-300x225.jpg" alt="The Limestone Inn" width="192" height="144" />State College, PA., only 4 miles from Penn State, the inn enjoys the privacy of being out in the country, but close enough to corporate businesses and the campus to do a strong business.  But the inn only has 5 rooms which limits its ability to make enough to pay the full mortgage.  But with over $50,000 of revenue for each of the last 3 years, the inn can easily pay its bills with a good size chunk of cash flow left over to take a dent out of the mortgage payment&#8230;an ideal lifestyle inn in a great marketing area.</span></div>
<div style="text-align: left;"><span style="font-size: small;"><br />
</span></div>
<div style="text-align: left;"><span style="font-size: small;"><img class="alignleft size-medium wp-image-262" title="Grape Arbor" src="http://bushnellandbushnell.com/blog/wp-content/uploads/2009/08/Grape-Arbor-VT-pix-002-300x225.jpg" alt="Grape Arbor" width="180" height="135" />An example of an affordable <span style="text-decoration: underline;"><strong>viable</strong></span> inn is <a href="http://www.grapearborbandb.com/">Grape Arbor B &amp; B</a> located in North East, PA.   This inn, currently for sale for only $845,000, with 8 rooms, all with private baths, with its 33% occupancy, is large enough to be able to pay the bills AND the mortgage.  It is ideally located in the Chautauqua-Lake Erie Wine Trail region within easy reach of the Buffalo, Cleveland, and Pittsburgh marketing areas.  Compared with The Limestone Inn, the <span style="text-decoration: underline;">additional 3 rooms</span> helps bring in the extra revenue to be viable.<br />
</span></div>
<div style="text-align: left;"><span style="font-size: small;"><br />
</span></div>
<div style="text-align: left;"><span style="font-size: small;"><strong>Both of these inns</strong> offer the rewarding experience of inn ownership.  <strong>Both</strong> are not necessarily huge inns, and may be managed by a single person, with perhaps some part-time staff help, or by a couple.  <span style="text-decoration: underline;"><strong>Size of the in</strong><strong>n</strong></span> is typically the primary determining factor when considering <span style="text-decoration: underline;">viability vs. a lifestyle inn</span>, and, when coupled with the marketing location and potential to attract guests to the area attractions, either inn can offer the <span style="text-decoration: underline;">enjoyable experience</span> of owning your own B &amp; B.       Scott<br />
</span></div>
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		<title>What is the Highest and Best Use of YOUR Property?</title>
		<link>http://bushnellandbushnell.com/blog/2009/07/what-is-the-highest-and-best-use-of-your-property/</link>
		<comments>http://bushnellandbushnell.com/blog/2009/07/what-is-the-highest-and-best-use-of-your-property/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 14:31:19 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Financial Health of an Inn]]></category>
		<category><![CDATA[Innkeeping Consulting]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Viability of an Inn]]></category>

		<guid isPermaLink="false">http://bushnellandbushnell.com/blog/?p=242</guid>
		<description><![CDATA[The Highest and Best Use of a property may NOT be its current use.  This has application to inns as well.]]></description>
			<content:encoded><![CDATA[<div><span><span><span><span><span style="font-size: x-small;"><span style="font-size: small;">The title phrase above about the <strong>highest and best use</strong> describes a  real estate appraising term often applied to the B &amp; B Valuation process as  well.  <strong>Use</strong> is the operative word.  Using </span><a style="text-decoration: none;" href="http://en.wikipedia.org/wiki/Highest_and_best_use"><strong><span style="font-size: small;">Wikipedia&#8217;s definition</span></strong></a><span style="font-size: small;">, the concept states that the &#8220;<span style="text-decoration: underline;">value of a property is directly related  to the use of that property</span>; the highest and best use is the  <strong><em>reasonably probable</em></strong> <strong><em>use</em></strong> that  produces the <strong><em>highest property value</em></strong>. This use, the  Highest and Best Use, <span style="text-decoration: underline;">may or may not be the current use</span> of the property.&#8221;  (my emphasis applied)</span></span></span></span></span></span></div>
<div><span style="font-size: small;"><br />
</span></div>
<div><span><span><span><span><span style="font-size: x-small;"></p>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;"><span style="text-decoration: underline;"><strong>This affects a LOT of inns</strong></span>.  Some inn  properties may have a higher property value as an alternate use.  A smaller  property may have a higher value as a residential property&#8230;and many small inns  have sold recently as homes.</span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;">Some inns are <span style="text-decoration: underline;"><strong>restricted by codes</strong></span> (typically zoning and special use permitting) to provide all of the services  they would like to offer&#8230;thus restricting revenue and profitability growth.   These inns may have higher property value as <span style="text-decoration: underline;">another use</span>&#8230;perhaps an  office building or assisted living facility.</span></div>
<div><span style="font-size: small;"><br />
</span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;">Many inns are currently enjoying the <strong><span style="text-decoration: underline;">highest and  best use</span></strong> of the property. It is reasonably likely that these  <span style="text-decoration: underline;">viable</span> inns have the highest property value as currenlty being used as an  inn.  Their value, therefore, can be established by a properly detailed  <strong><em><a href="http://www.bushnellandbushnell.com/articles.html?a=v&amp;i=18">valuation as a going concern as an  inn</a></em></strong>.</span></div>
<div><span style="font-size: small;"><br />
</span></div>
<div><span style="font-size: small;"> </span></div>
<div><span style="font-size: small;">Most innkeepers do not want to hear that their  <strong>&#8220;baby&#8221;</strong> is worth more with an alternate use.  But these economic  times are clearing the air about value, and what level of <em><strong>loan to  value</strong></em> (LTV) the lenders will support, and a clearer understanding  of <strong><span style="text-decoration: underline;">highest and best use</span></strong>.      Scott<br />
</span></div>
<p></span></span></span></span></span></div>
<div><span><span><span style="font-size: x-small;"> </span></span></span></div>
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		<title>The Bed &amp; Breakfast Inn Life Cycle-A Primary Care Consultant&#8217;s View</title>
		<link>http://bushnellandbushnell.com/blog/2009/03/the-bed-breakfast-inn-life-cycle-a-primary-care-consultants-view/</link>
		<comments>http://bushnellandbushnell.com/blog/2009/03/the-bed-breakfast-inn-life-cycle-a-primary-care-consultants-view/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 20:19:01 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Financial Health of an Inn]]></category>
		<category><![CDATA[Inn Operations]]></category>
		<category><![CDATA[Innkeeping Consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PAII]]></category>
		<category><![CDATA[Viability of an Inn]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Internet Directories]]></category>
		<category><![CDATA[Life Cycle of an Inn]]></category>
		<category><![CDATA[Selling Your Inn]]></category>
		<category><![CDATA[Start-up Inns]]></category>

		<guid isPermaLink="false">http://bushnellandbushnell.com/blog/?p=7</guid>
		<description><![CDATA[This article, with Life Cycle graph, offers advice for marketing and operations improvements at various points along the Bed &#038; Breakfast life cycle.]]></description>
			<content:encoded><![CDATA[<p><strong><span>Vitamins and Medications for an Inn’s</span></strong></p>
<p><strong><span><span style="text-decoration: underline;">Age-Related</span> Conditions</span></strong></p>
<p><span>An Inn, like any retail product or industry, goes through a Life Cycle from infancy to death. It starts as a glimmer in its parents’ eyes, a dream of a lifestyle healthy and productive. It grows with careful nurturing, education, and aspirations, matures into a productive adult, capable of self-sufficiency and satisfaction. Physical and financial ailments will emerge someday, some sooner than later, but eminently all will experience the pain and, without exception, a slow (or sometimes cancerous) downhill slide (or plummet) to demise.</span></p>
<p><strong><span>Doctor: “Which do you want to hear first…</span></strong></p>
<p><strong><span>the good news or the bad news?”</span></strong></p>
<p><span>How cold and ugly a picture…how uncaring to express such a prognosis without apparent feelings or emotions! But without a continued regimen of properly prescribed vitamins, medications, and regular health check-ups, an inn’s health <strong><span style="text-decoration: underline;">WILL</span></strong> decline. That’s the bad news.</span></p>
<p><span>The good news is that there are fountain-of-youth-like medications that can extend an inn’s life expectancy well into the future…perhaps to immortality!</span></p>
<p><span>Let’s examine each stage of the Life Cycle to see where YOUR INN resides…</span></p>
<p><strong><span><img class="aligncenter size-large wp-image-11" title="Bed &amp; Breakfast Inn Consulting, Life Cycle" src="http://bushnellandbushnell.com/blog/wp-content/uploads/2009/03/life-cycle-with-stations-rotated-1024x745.jpg" alt="Bed &amp; Breakfast Inn Consulting, Life Cycle" width="737" height="536" /> <span id="more-7"></span>NEWBORN: </span></strong><span>A start-up inn, whether from the ground up or the conversion of an existing structure, is a difficult and risky time of life. This inn has NO sales yet and is starved for cash flow. It needs basic but regular feedings of vitamins and nutrients (and cash!) to stay alive and start growing.</span></p>
<p><strong><span>Prescription for Good Health</span></strong></p>
<ul>
<li><span style="text-decoration: underline;"><span>A professional website, with Search Engine Optimization strength</span></span><span>, is more than a well-baby checkup, it is life-giving.</span></li>
<li><span>The Inn <span style="text-decoration: underline;">industry internet directories</span> are the friends, though distant, that will provide support and baby-shower gifts.</span></li>
<li><span>Building those <span style="text-decoration: underline;">personal relationships</span> with local businesses and attractions which are the family and relatives close at hand providing needed nourishment. Invite a BUNCH of them over for a visit.</span></li>
<li><span>Send out <span style="text-decoration: underline;">Birth Announcements</span> to the paper, your family and new-found friends.</span></li>
<li><span>A trusted <a href="http://www.bushnellandbushnell.com/services.html">consultant</a>, like a good pediatrician, can help you with your <span style="text-decoration: underline;">marketing plan for growth</span>.</span></li>
</ul>
<p><strong><span>YOUTH:</span></strong> <span>A youthful inn is realizing growth, slow but surely at first, and is learning how to walk with its policies and procedures and talk with its guests and neighbors. Still immature…still inexperienced, but full of ideas and energy. Feed this youngster, model good habits, teach right from wrong, and give lots of love.</span></p>
<p><strong><span>Prescription for Good Health</span></strong></p>
<ul>
<li><span style="text-decoration: underline;"><span>Don’t relax</span></span> <span>the Care and Feeding prescription of the Newborn.</span></li>
<li><span>Buy life insurance now. <span style="text-decoration: underline;">Extend the personal relationships</span> to the Chamber of Commerce, the Convention and Visitors Bureau, and those networking opportunities that broaden the exposure of your baby.</span></li>
<li><span>Youth doesn’t have to be wasted on the Young. It is wise to take advantage of <span style="text-decoration: underline;">public relations opportunities</span> with inn birthdays, events and milestones.</span></li>
<li><span style="text-decoration: underline;"><span>Listen to the good advice of family and friends (i.e. guests</span></span><span>). Keep this youngster clean behind the ears and well dressed for a good first impression.</span></li>
</ul>
<p><strong><span>ADOLESCENCE</span></strong><span>: Ahhh…those troublesome teenage years! This inn, perhaps not really yet a teenager, demonstrates strength in its financials. Occupancy is growing at a satisfying rate, perhaps even starting to earn a living and starting to pay some of the expenses around here. But this inn can eat you out of house and home. Watch your budgets for danger signs. It is easy for him to hang out with the wrong people (such as marketing efforts that don’t work) or spending wastefully on frivolous whims.</span></p>
<p><strong><span>Prescription for Good Health</span></strong></p>
<ul>
<li><span>Put your tracking devices to work on your website and directories. <span style="text-decoration: underline;">Fire the slackers</span> and find new friends.</span></li>
<li><span>Take a parenting class so that you can <span style="text-decoration: underline;">educate the Inn</span> skillfully. Attend the conferences and conventions that will expand your horizons, try new techniques and question outdated ways of managing the Inn.</span></li>
<li><span>Compare the Inn’s budget with the <strong>PAII survey data</strong> to see where he’s been hanging out and on what he has been <span style="text-decoration: underline;">wasting money</span>.</span></li>
<li><span>Consider elective courses to <span style="text-decoration: underline;">learn new marketing skills</span> as pay-per-click, blogs, internet-issued newsletters, and email marketing.</span></li>
</ul>
<p><strong><span>YOUNG ADULT:</span></strong> <span>This inn is ready to head out on its own. It is suddenly viable, not only employed and making enough to cover the expenses, but also making enough to even pay back Mom and Dad for their kind parenting. These are the glory years…satisfying and productive. With a little cash left over after the bills and mortgage are paid, it offers the opportunity to reinvest back into the health of the family, er, I mean inn.</span></p>
<p><span><strong>Prescription for Good Health</strong></span></p>
<ul>
<li><span>Start <span style="text-decoration: underline;">investing in the Inn’s future</span>. Upgrade those rooms and baths that may be starting to show some wear and tear, add a room feature or two and adjust the pricing to reflect the added value.</span></li>
<li><span style="text-decoration: underline;"><span>Keep the stethoscope on the marketing tracking</span></span> <span>devices. Look for failing practices and expenditures and cure them now…before they are nothing but expense drains. Expand those marketing efforts that are paying off.</span></li>
<li><span>Your past guest and repeat guest lists are growing. <span style="text-decoration: underline;">Treasure these trusted friends</span>. Don’t be distant with those who mean the most to you even if you haven’t seen them for a while.</span></li>
<li><span>Keep active…keep exercising. Take time off (you’ve earned it). Keep exercising your minds with <span style="text-decoration: underline;">educational opportunities</span> and activities</span></li>
<li><span>It’s timely to consider <span style="text-decoration: underline;">revamping the website</span> to show off the changes you’ve made, keep up with newer technologies, and preventing a stale look.</span></li>
</ul>
<p><strong><span>MATURE ADULT:</span></strong> <span>When sales start to level off from the previous years, productivity and growth remain viable and healthy, but there is no more need for new shoes for growing feet and pants that are too short. Reaching maturity can be satisfying and last for dozens of years with preventive medicine and caution. Now is the time to consider your future.</span></p>
<p><strong><span>Prescription for Good Health</span></strong></p>
<ul>
<li><span>If you feel young, energetic, and still have the zest for the innkeeping lifestyle, go for it! <span style="text-decoration: underline;">Stick with the prescriptions</span> that have been successful to date…they seem to be working fine!</span></li>
<li><span style="text-decoration: underline;"><span>Give back to your community</span></span><span>. Expand your marketing exposure with volunteer and educational activities. <strong><em>Lead a PAII workshop!</em></strong></span></li>
<li><span>It is timely to be <span style="text-decoration: underline;">planning the reinvention of the inn</span>. What surgeries and facelifts are needed to extend healthy adulthood well into the future? Expansion? Adding a spa? Redefining the demands of the markets and changing polices (pets?) and procedures (social events?). Did you fail to revamp your website last year? </span></li>
<li><span>If you are feeling the financial and energy aches and pains, plan your retirement. <span style="text-decoration: underline;">Develop your exit strategy</span>. Remember, it usually takes YEARS to prepare, so start now. Your primary care consultant can help with your strategy.</span></li>
<li><span>Continue to monitor your health records, financial and marketing. It is important to catch health issues early, before they are life-threatening.</span></li>
</ul>
<p><strong><span>SENIORITY:</span></strong> <span>A senior inn is one that is feeling failing financial health. Sales have peaked and are now heading south (not to Florida!). The value of the inn, although still viable and paying the bills including debt, will continue to decline the longer the condition goes unremedied. It is time for action NOW.</span></p>
<p><strong><span>Prescription for Failing Health</span></strong></p>
<ul>
<li><span style="text-decoration: underline;"><span>Commit</span></span> <span>to <strong>retirement</strong> (selling) or <strong>reinvention</strong> of the inn. Inaction toward either goal will allow untreated conditions to worsen.</span></li>
<li><span>Take care of yourself…treat the symptoms. <span style="text-decoration: underline;">Deferred maintenance</span> on the inn is a sure sign of Alzheimer’s-like denial. The downward spiral will steepen if allowed.</span></li>
<li><span style="text-decoration: underline;"><span>Find a specialist</span></span><span>, one strong in what ails you…a consultant who can guide you through the process. You are not alone in the struggle.</span></li>
<li><span>Keep up with the prescriptions of the past, healthy years. If you stop taking your <strong><em>marketing</em></strong> pill, ignore your blood pressure <strong><em>tracking devices</em></strong>, plop down on the couch and only <strong><em>pray for healing</em></strong>, the pain will get stronger.</span></li>
</ul>
<p><strong><span>THE GERIATRIC INN:</span></strong> <span>The old timer of all inns is the one who has ignored the prescriptions of the inn-medical community and now sees sales BELOW the viability line. There is no commitment or money for improvements or maintenance, attitude is slipping into inhospitable senility, the retirement nest-egg is being drained, friends and neighbors don’t visit anymore, and the new inns on the block are throwing rocks through our market-share windows.</span></p>
<p><strong><span>The Last Will and Testament Diagnosis</span></strong></p>
<ul>
<li><span style="text-decoration: underline;"><span>Make your own arrangements</span></span><span>. Pass the inn on to the kids or family who, with less long term debt, may be able to rejuvenate the ailing reputation and reverse the deteriorating growth.</span></li>
<li><span style="text-decoration: underline;"><span>Contact an <a href="http://www.bushnellandbushnell.com/innsforsale.html">industry hospice</a></span></span> <span><a href="http://www.bushnellandbushnell.com/innsforsale.html">consultant</a> to ease the financial pain with short term, morphine-like, sedatives and help plan for a distressed sale. Don’t expect too much. The car is not worth much with that many miles on it.</span></li>
</ul>
<p><span>Perhaps a bit too much analogy here, but the message is the same. Knowing where YOUR INN lies on the life cycle graph, and understanding what marketing, financial, and long-term planning actions need to be done, is as important as the day-to-day routines that monopolize our schedules. Reflect on the Life Cycle…and build its principles into your business plans.</span></p>
<p><span>Please let me know <strong><em>WHAT YOU ARE DOING</em></strong> to take good card of your Baby!</span></p>
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