Archive for the ‘Inn Operations’ Category

It’s All About Trust…isn’t it?

Monday, August 3rd, 2009

Boy, did I get screwed this week! Marilyn and I own a rental condo here in Ocean City and we got a call from our guests that the air conditioning didn’t seem to be working.  We were away and unavailable to respond personally so we called the (reputable-name) service contractor with which we have a service contract.

“Compressor blown…$2800 for a new outside heat pump” was the diagnosis.  Crap! Just like when we were innkeepers, it hurts to spend that much money for something that is invisible to the guests (except when it is NOT working!).  “Aw right”, we responded…what else could we do?

There was a second problem we discovered.  Raccoons (or something) had chewed through the wires under the decking and there was a short that kept tripping the breaker.  Whenever the heat pump came on, the vibration would shake the wires, and eventually they would short out and trip the breaker…but it only happened once in a while when the vibration hit it just right for the wires to touch together and short out.  We got an electrician to splice in a new piece of wire and that was fixed.  Then he made the comment that sent us thinking“Maybe it was the shorted circuit causing the problem and the heat pump was fine after all”.

HMMM…To make a long story short, we went to the boneyard of the A/C service company, found our unit (our address was written on the cover so it was easy to identify), and had it tested by another HVAC company.  Nothing wrong with it! Come to find out the technician who diagnosed the problem gets a commission for selling new units so he replaces even good units with new units to collect bigger bucks.  Maybe the owners would never notice.

Needless to say, we initiated the chargeback for our $2800, jumped to the new service company to reinstall our old one, and I called the owner of the violating company to complain.  He offered to make nice-nice and agreed to only charge us $600 and we can keep the NEW unit.  I told him NO…that I would pay the $600 to the trustworthy company to reinstall the old unit even though I probably had argument to get the old company to reinstall the old unit free of charge since they should never have uninstalled it in the first place.   He had lost my trust.

This applies to all parts of our own lives as innkeepers (and consultants).  I had an aspiring innkeeper want her money back for a seminar that she couldn’t attend and that I was trying to reschedule anyway.  At first, I was going to return the fee (less the credit card fees) I am charged by the processor.  (kinda like the $25 cancellation fee for a room, isn’t it?).  Today, I sent her the entire amount to not violate trust and to maintain the relationship.  After all, it was NOT her fault I was trying to change the schedule.

How many times have you charged a fee for an early arrival? or a late check-out…even when you knew that room was not being used?  How many times have you booked a room holding back the fact that the bridal reception going on downstairs might disturb the guests (maybe they won’t notice!).

It’s all about earning and deserving to be trusted.  Just as I can no longer trust my old A/C company, I want to make sure I do not tell people what they want to hear…when it may be misleading…just to get their business.  I would rather be trusted.           Scott

A-dapting: (verb): adjusting oneself to changing conditions… 

Friday, May 22nd, 2009

When Ellen O’Day saw dozens of kayaks and canoes passing by the Clarion River Lodge, in Cooksburg, PA., she saw the opportunity in a heartbeat.  She set up some clarion-river-pics-0801umbrella tables and chairs on the bank, fired up her grill, iced down some cold ones, and sold 4 cases of beer, a kajillion hot dogs and burgers, and got some local exposure that is hard to buy.

“I see my guests and visitors as my employer” says Ellen. “They tell me what to do…and I listen and I do it”.

The comment reminded me of a favorite quote by Gandhi…”I must see where my people are going so that I may lead them.”

Adapting to the changing marketplace in the B & B industry to meet the new trends and offer what the guest is asking for is easy to say. But recognizing which practices and policies actually hinder this change is usually more elusive. “Most innkeepers are too stubborn to change…afraid to adapt” she insists.   “They cling to current practices and habits.  I discovered my niche is with weddings and events and have made the changes to capitalize on the demands of my customers”.

Ellen’s full service restaurant, open to the public as well as guests at the 32 room lodge, changes its menu every 2 weeks to 2 months.  As seasonal prices of food fluctuate, so does the menu…offering local, seasonal variety and changing menu items that guests seek out to explore.  Even the kids’ menu offers sliders and mac & cheese.

The Adaptation principle offers advice to all innkeepers. Is it time to (sincerely) self-reflect on those policies and practices that are not adapting to the demands of the guests?  Do you have cancellation policies that are too stringent? (Are they really even needed?)  Are you afraid to change your dog policy?  Are you too stubborn to change your kids policy?  Are you ignoring Facebook or TripAdvisor because they are too technical? (Your guests aren’t). Do you anger your guests (they won’t show it) when you charge unnecessary late check-out fees if their feet aren’t out the door by 11 am?

Times are tough enough right now without shooting ourselves in the foot.  Take a moment to discover those practices or policies at your inn that are ready for change. Adapting to what our customers want is always a good thing.

Happy Memorial Day, All!    Scott



Local Bed & Breakfast Goes Green (and gets Big Marketing Bang)

Friday, March 20th, 2009

Great Television Coverage!

Talk about FREE promotional coverage!  WBOC-TV, the CBS affiliate broadcasting to the Salisbury region on Maryland’s Eastern Shore, had at least 3 teasers about an upcoming 10 pm story about a local Bed and Breakfast that has taken on the challenge of environmental responsibilities.  The local politicians were praising the Inn since the effort helps the whole community in a region attentive to the Chesapeake Bay’s ecological concerns.ecology

The Cambridge House Bed & Breakfast, the effort of Dana and Jody Zarbano, has recently taken the steps to be green.  Such efforts as recycling, installing electric fireplaces, replacing incandescent lights, water conserving shower heads and toilet kits, and faucet aerators have not only lowered their operating expenses, but have given them a marketing tool that most inns do not have.

Congratulations to Dana and Jody for being the first bed & breakfast on Maryland’s Eastern Shore to make this commitment.

Consultant’s Advice: It is easy to pretend to be green…putting out a note that asks guests to reduce your laundry expenses is NOT enough.  Guests will see right through that.  The commitment has to be comprehensive, from purchasing ecologically-improved and recycled products, including amenities, from energy-saving devices, to pesticide-free (and local) breakfast foods to gray-water and recycling practices.  For additional information on becoming a CERTIFIED green lodging establishment, visit Green Seal, a non-profit organization to help committed bed and breakfasts with their efforts.  Once the commitment is made, make Going Green a part of your brand and market it everywhere.

Please forward your comments about YOUR practices to be Green.

The Bed & Breakfast Inn Life Cycle-A Primary Care Consultant’s View

Wednesday, March 18th, 2009

Vitamins and Medications for an Inn’s

Age-Related Conditions

An Inn, like any retail product or industry, goes through a Life Cycle from infancy to death. It starts as a glimmer in its parents’ eyes, a dream of a lifestyle healthy and productive. It grows with careful nurturing, education, and aspirations, matures into a productive adult, capable of self-sufficiency and satisfaction. Physical and financial ailments will emerge someday, some sooner than later, but eminently all will experience the pain and, without exception, a slow (or sometimes cancerous) downhill slide (or plummet) to demise.

Doctor: “Which do you want to hear first…

the good news or the bad news?”

How cold and ugly a picture…how uncaring to express such a prognosis without apparent feelings or emotions! But without a continued regimen of properly prescribed vitamins, medications, and regular health check-ups, an inn’s health WILL decline. That’s the bad news.

The good news is that there are fountain-of-youth-like medications that can extend an inn’s life expectancy well into the future…perhaps to immortality!

Let’s examine each stage of the Life Cycle to see where YOUR INN resides…

Bed & Breakfast Inn Consulting, Life Cycle (more…)

PAII Vendor Log Select Registry Logo Realtor Logo